ISO 20252:2019
ISO 20252:2019 Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
standard by International Organization for Standardization, 03/01/2019
Full Description
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as service providers).
Non-market research activities, such as direct marketing, are outside the scope of this document.